There have been many books written and conferences held on selecting the right metrics to measure the payback on your marketing. But most of the talk to-date has centered around the “traditional” metrics like market share, customer satisfaction, brand equity attributes, etc. In this 30-minute webcast, you’ll see some examples of emerging metrics beginning to show up on marketing dashboards around the world. Specifically, we’ll look at how to reflect marketing’s increasing responsibilities for “green” marketing and other corporate, social, and community responsibilities are penetrating the metric mix, as well as explore how these metrics are likely to evolve over time.