Getting off the treadmill of new features/benefits can be tough in a highly competitive market. A simple Kano model might help improve your ability to find the things that will delight your customers to your advantage.
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May 10, 2004
Getting off the treadmill of new features/benefits can be tough in a highly competitive market. A simple Kano model might help improve your ability to find the things that will delight your customers to your advantage.
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