Although it's hard to use the words "simple" and "brand scorecard" in the same sentence without trivializing the complexities of brand asset management, here's a sample that may help you frame your needs in measuring brand attribute drivers.
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June 25, 2007
Although it's hard to use the words "simple" and "brand scorecard" in the same sentence without trivializing the complexities of brand asset management, here's a sample that may help you frame your needs in measuring brand attribute drivers.
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