Consulting

MarketingNPV delivers highly specialized skills, tools and processes to help you find the solutions to your marketing measurement challenges.  We show you how to continuously improve your marketing effectiveness and efficiency, establishing clear, credible links between marketing investments and financial value creation. 
Some of the services we offer include:

Metric Identification and Dashboard Development

  • Selecting the right metrics for your business, culture, and structure
  • Establishing the right benchmarks and forecasting processes
  • Designing dashboard structure and navigation
  • Training people on dashboard analysis and interpretation
  • Establishing requirements for dashboard data structures and systems
  • Building “What if?” simulators to incorporate dashboard data

Budgeting Targets and Strategic Resource Allocation

  • Determining the “right” amount of total spending
  • Developing the best allocation approaches by Product/Geo/Segment
  • Refining the tactical mix of allocation by program or channel
  • Creating strategic budget reduction processes when required

Portfolio Management to Maximize Growth Opportunity

  • Identifying the paths to growth by product/market/segment/channel
  • Aligning resources to the right paths
  • Standardizing planning process inputs and outputs for transparent comparison
  • Providing structure and consistency to decentralized assumption-making

Change Management for measurement improvement

  • Building alignment between marketing and finance, sales, other business units
  • Aligning on objectives and measurement process within marketing
  • Identifying planning process improvements
  • Defining knowledge acquisition priorities
  • Training executives and managers on new skills and processes
  • Improving the effectiveness of measurement communications
  • Enhancing adoption of continuous improvement efforts

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