Traditional media can often be the "rock in the pond of social media". Toss your rock confidently into the pond of social media and expect to see waves of profitable opportunity arrive on your shore...
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Updating the "Ladder of Insight" that was published several years ago to reflect some observations on levels of measurement sophistication with respect to digital/social attribution...
Read MoreTraditional media can often be the "rock in the pond of social media". Toss your rock confidently into the pond of social media and expect to see waves of profitable opportunity arrive on your shore
Read MoreWill restricting our analysis to just our own realm of responsibility diminish our credibility - making us the drunk searching only in the light under the lamp post?...
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There's plenty of buzz about how to measure Twitter, but the right question is "SHOULD we measure the value of the tweets we're producing every day?" For the majority of companies out there, probably not...
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While web analytics have been around for the better part of two decades, at many businesses, online analytics teams remain segregated from the rest of the organization. It's time to break down the silos between digital analytics and the rest of the marketing function in order to better demonstrate the impact online and social media marketing efforts can have on the business...
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The early days of web analytics represents a classic case of measuring what you can instead of what you should. But now, innovative companies are figuring out how to utilize online data more strategically, turning those insights into recommendations that influence the business...
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In the latest installment of our Meeting of the Minds webcast series, Mike Hanssens provided us with a one-hour overview of how marketing drives company performance....
Read MoreIn the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
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In the latest installment of our Meeting of the Minds webcast series, Pete Fader from Wharton School of Business and Jim Sterne from Web Analytics Association combine their vast knowledge of social media and take a close look at the efforts currently being used to measure it ...
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