Marketing Mix Models may face criticism in the face of more advanced alternatives, but are still effective methods that are well-grasped and should be included as one tool in a much broader marketing measurement toolkit.
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Fact: Failure rates in marketing are astronomically high. Only a small fraction of new marketing initiatives succeed in achieving their intended objectives. Why is it so damn hard to make marketing work consistently?...
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Success can be defined in a simple, algebraic formula. But that doesn't mean that the solution to success is any easier. See how well positioned you are to achieve it...
Read MoreSuccess is the sum of all your experince finding insights, transforming them into action, and trying to create more value than the resources you consume in the process...
Read MoreWhy is it so difficult to make marketing work consistently and reliably? Might it be because marketing involves integrating the left and right brains, and that marketers tend to be more right brain than left? Read on for tools to help us overcome our fundamental limitations...
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In this installment of our Meeting of the Minds webcast series, Professor Dominique (Mike) Hanssens will provide us with a one-hour overview of how marketing drives company performance....
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These videos provide a look into work that has had significant and verifiable impact on the marketing performance of the client organization. Companies featured include: IBM, Allstate, CVS, Bayer, Prudential and many more.
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In the latest installment of our Meeting of the Minds webcast series, Professor John Roberts shared his learnings on establishing appropriate marketing benchmarks...
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Professor Gary Lilien discusses marketing models and provides insight into which create the most value, how to improve their adoption by management and much more...
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How do you measure innovation? Here are a few ideas...
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