By changing your approach, you can generate productive engagement rather than defensive deflection when finance and marketing interact...
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MarketShare, the marketing analytics industry leader, has agreed to acquire MarketingNPV, one of the best-known providers of innovative measurement solutions and tools. The combination creates unprecedented end-to-end marketing measurement and predictive analytics solutions...
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Pat LaPointe’s presentation from the BMA Annual Conference presenting three frameworks for measuring engagement...
Read MoreIt’s difficult to produce a survey that provides real insight and meaningful information. That’s why real research costs real money. Confusing PR for real research slowly poisons the well for all of us in the marketing community...
Read MoreWe discuss a key premise to successfully measuring marketing...something to consider BEFORE the measurement work actually starts.
Read MoreA recent survey panel reported a mean response of 27% when asked, “on a scale of 0% to 100%, how many marketers suck?”
Read MoreI saw an article in Ad Age today headline: Banks That Spend the Most on TV Ads Performed the Best. It referred to "A new report from financial-services research firm Aite Group, which examined ad-spending trends and return on advertising performance...
Read MoreIn true Hollywood fashion, the DMA announced their headliners for this year's DMA Days conference. The keynote speaker will be... drumroll please.... Ivanka Trump - that skilled expert in direct marketing and ROI.
Is it possible that the DMA is losing sight of its role and mission? In this current environment where attracting paying registrants to conferences is so difficult, they seem to have err'd on the side of flash and glitz rather than meaningful substance and advancement of the trade.
... for the wrong reasons.
He was (is) strategically brilliant and a fountain of ideas. His insight into his customers was formidable. His managerial capabilities were strong. His relationships with sales management were excellent. And the CEO really liked him. In fact, the CEO really supported the launch of the new ad campaign a few months back that substantially increased the company's spend.
In an economic downturn, everything’s under the microscope. Even if you can’t preserve your short-term budget, we’ll show you how to overcome obstacles to defend (and enhance) the strategic role of marketing.
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