Paul Farris from Darden School of Business at University of Virginia shares his insight into the updates on the 50+ Metrics Every Marketer Should Master...
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In the latest installment of our Meeting of the Minds webcast series, Professor Paul Farris offered an update on the new 2nd edition of 50+ Metrics Every Marketer Should Master ...
Read MoreSince there are so many things to measure, marketers need to find a way to isolate the most critical metrics and direct all measurement efforts to the things that really matter...
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Don Schultz from Northwestern shares his insight into the mismatch between today's audience measurement approaches and the way media is actually consumed...
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Don Schultz from Northwestern shares his insight into the mismatch between today's audience measurement approaches and the way media is actually consumed...
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While mix models are well established, there are limitations to these tools that tend to be ignored. Now is the time for a closer look...
Read MoreA bit of humor in the face of today's business environment - new metrics and measurement tools we've recently heard about.
Read MoreThoughts on methods not to use when trying to improve Net Promoter scores.
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How do you measure innovation? Here are a few ideas...
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