MarketShare offers several examples of advances that will shape marketing and an overlying message for the next few years: understanding, managing and analyzing "big data" is coming of age. Ignore them at your own risk...
Read MoreIn a Web 2.0 world of interest-based communities and peer-to-peer communications, it is vital for companies to understand the nature of the customer universe in which their products & services compete for attention, preference and advocacy...
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Find out how First Tennessee Bank refocused their measurement efforts to grow the bottom-line by investing in proven, profitable, top-line opportunities.
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General Mills is one of the largest food companies in the world. Their recognizable brands include: Betty Crocker, Pillsbury, Green Giant, Cheerios and many, many more. Mark Addicks, SVP & CMO of General Mills sits down to share insight into these important brands, their legacy and how he works to keep them relevant in today’s marketplace.
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While web analytics have been around for the better part of two decades, at many businesses, online analytics teams remain segregated from the rest of the organization. It's time to break down the silos between digital analytics and the rest of the marketing function in order to better demonstrate the impact online and social media marketing efforts can have on the business...
Read MoreIt’s clear that the media world has evolved. Here are a few predictions for some significant new elements and important evolutions in social media metrics in 2011...
Read MoreToo many metrics drown out even the best Elfin magic...
Read MoreQuestion: What do Steve Martin in "The Jerk", "finding a special purpose" and the ANA’s Masters of Marketing have in common? Read on for the answer...
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In the latest installment of our Meeting of the Minds webcast series, Tim Ambler of the London Business School assesses the relative strengths and weaknesses of marketing measurement metrics...
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Medtronic is the global leader in medical technology - alleviating pain, restoring health and extending life for people around the world. Nina Goodheart, VP of Marketing at Medtronic shares with us some of the important measurement metrics they use to gauge success - including one unique to them.
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