When responsibility for selecting critical marketing metrics gets delegated by the CMO to one of his or her direct reports, it sets of a series of unfortunate events...
Read MoreIn this age of technology, can ROI software substitute for diligent, disciplined work when it comes to measuring the payback on marketing?
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How to make sure your forecasts are smart, relevant and even accurate as the turn of the year (and decade) make forecasting an irresistible temptation...
Read MoreSince there are so many things to measure, marketers need to find a way to isolate the most critical metrics and direct all measurement efforts to the things that really matter...
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In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...
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In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...
Read MoreThere are several objectives which must all be achieved with every business case. In the end, it takes more than just financial attractiveness for a successful business case.
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Professor Gary Lilien discusses marketing models and provides insight into which create the most value, how to improve their adoption by management and much more...
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