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The Marketing Leadership Council releases its latest research into best practices in the development of marketing dashboards. Get an exclusive look here.
Read MoreFind out how The Timken Company is using a marketing dashboard to meet their B2B marketing measurement challenges.
Read MoreIn Part Two of his article on the search for the “silver metric” for marketing accountability, Tim Ambler takes issue with one of today’s most talked-about measurement methodologies.
Read MoreLearn how to identify the various types of loyalty relationships and hone in on the metrics that will allow you to successfully forecast changes in customer profitability.
Read MoreTim Ambler assesses the relative strengths and weaknesses of ROI, NPV, and other options for marketing measurement metrics. Which ones hold the key to insight and accountability?
Read MoreA new approach to positioning helps you see the actual economic potential of moving your brand positioning toward (or away from) one or more key attributes.
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Learn how Office Depot increased sales and decreased costs by shifting the organizational structure and employing sound measurement to support its complex business model. An MNPV case study.
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Get an inside look at how the hotel giant employed a balanced scorecard to help drive profits, pricing, and brand equity.
Read MoreGet an inside look at the marketing measurement challenges Unisys faced while building their marketing dashboard. An MNPV case study.
Read MoreDiscover how marketing dashboards can help you (re)define the role of marketing in your organization and keep everyone aligned behind it.
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