What separates successful marketing measurement efforts from marginal ones?...
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If you're looking to build a credible, financially sound business case for your marketing investments, this webcast offers step by step instruction that will not only impress both the CFO and CEO, but will build credibility for you and the overall role of marketing.
Read MoreA recent survey panel reported a mean response of 27% when asked, “on a scale of 0% to 100%, how many marketers suck?”
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Thinking of spending more deep into the recession to gain competitive advantage?
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Topics to make CFO/CMO interactions more productive
Read MoreWhen times are tough and horizons are shorter, we all want to help as much as we can. But let’s not mistake hope for judgment when reallocating resources from marketing programs to sales enablement...
Read MoreMarketingNPV in partnership with the ANA (Association of National Advertisers), announced today a new series of training webinars designed to help the nation’s biggest marketers develop more effective marketing measurement frameworks to meet the unprecedented fiscal challenges facing businesses today.
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New thinking on how to cut smarter when you're forced to cut.
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Be sure you don't cut any of these marketing lifelines for competing effectively.
Read MoreMarketingNPV, the specialists in marketing measurement, today announced four new intensive workshops to help marketers pressured to do more with less. Each of the workshops focuses on a critical dimension of improving marketing payback...
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