A closer look the elusive effort to measure word-of-mouth - both online and off...
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Social media has revolutionary potential. But it needs lots more development to mature
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Engagement is rapidly gaining favor among marketers and media buyers as a critical measurement of customer value and brand strength. But how do you measure it?
Read MoreThe Web has generated enough tracking, testing, and merchandising tools to keep an analyst happily traipsing through data for decades. However, marketers are realizing that there's more there than meets the mouse.
Read MoreMarketing-mix models are evolving in their structure and application. See how the value of these tools is expanding, and where you need to be careful in relying on them too much.
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We try to untangle the fact from fiction about word-of-mouth (WOM) marketing and offer a prescription for WOM measurement.
Read MoreEngagement has been tagged the exciting "new" way to measure advertising effectiveness -- but be careful not to take it at face value. We'll show you how to recognize the true value of engagement as a process, not just a "stage."
Read MoreLearn how a top retailer rebounded from a serious sales slump by employing multivariable testing (MVT).
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So you have a new idea that could really create some breakout growth. Congratulations! But which one is worth betting on?
Read MoreWeb site statistics provide, in the words of Jim Sterne, "the collective electrocardiogram of your prospects and customers." Here, he shows how those visitor statistics, as well as other web-enabled methods, such as instant surveys and user testing, can help enhance your understanding of your marketplace.
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