In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
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Prediction markets can help marketers better understand and act on insights. Find out how you can reap the benefits of using them and the important things you need to consider before you do…..
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In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
Read MoreHow you can reap the benefits of using prediction markets - before you jump into using them - to answer questions you might be struggling to answer with your current data streams...
Read MoreMarketingNPV and the American Marketing Association announce the ninth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Koen Pauwels, Associate Professor, Ozeygin University, Istanbul, Turkey and Tuck School of Business, Dartmouth will present, “Where’s the Biggest Bang for your Buck? Quantifying Cross-Channel Effects of Online and Offline Marketing Efforts” on June 15, 2010.
Read MoreA sanitized version of an actual email from a CFO to a CMO in a global 1000 company on the effectiveness of marketing...
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A closer look the elusive effort to measure word-of-mouth - both online and off...
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Social media has revolutionary potential. But it needs lots more development to mature
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Engagement is rapidly gaining favor among marketers and media buyers as a critical measurement of customer value and brand strength. But how do you measure it?
Read MoreThe Web has generated enough tracking, testing, and merchandising tools to keep an analyst happily traipsing through data for decades. However, marketers are realizing that there's more there than meets the mouse.
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