Updating the "Ladder of Insight" that was published several years ago to reflect some observations on levels of measurement sophistication with respect to digital/social attribution...
Read MoreAs 2012 planning season approaches, work your way down this checklist to incresae the probability that you'll get the resources you need to help move your marketing initiatives along...
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The early days of web analytics represents a classic case of measuring what you can instead of what you should. But now, innovative companies are figuring out how to utilize online data more strategically, turning those insights into recommendations that influence the business...
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In this installment of our Meeting of the Minds webcast series, Professor Dominique (Mike) Hanssens will provide us with a one-hour overview of how marketing drives company performance....
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By changing your approach, you can generate productive engagement rather than defensive deflection when finance and marketing interact...
Read MoreI saw an article in Ad Age today headline: Banks That Spend the Most on TV Ads Performed the Best. It referred to "A new report from financial-services research firm Aite Group, which examined ad-spending trends and return on advertising performance...
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