The Bass diffusion model is a forecasting model that assists in preparing new product forecasts when there is no historical data.
Read MoreTarget market opportunities with this military-inspired tool.
Read MoreThis simple decision tree tool looks at the uncertain economic outcomes of launching a new product versus staying with the current one and asks whether or not more marketing research is a wise investment.
Read MoreA spreadsheet tool for determining the potential payback from a hypothetical CRM campaign.
Read MoreTo learn more about perceptual mapping/positioning analysis and to obtain a working demo version of the tool, download this tutorial from DecisionPro, Incorporated. The tutorial displays a series of screen snapshots that demonstrate each step of the process used to create the mapping models.
Read MoreThe model combines management science techniques with historical data and managerial judgments to calculate the incremental profit associated with changes in resource allocations.
Read MoreThis Forward ROI model demonstrates one way to ascertain the remaining potential of a project which may not have achieved its original objectives.
Read MoreHere we show you a simple Excel-based tool that can be used to judge the effectiveness of a wide range of marketing programs, including advertising, couponing, tradeshows, and direct mail. See our sample problem and then input your own test and control data.
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