In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....

While the economy may be improving, CFOs will be cautious not to spend too far in advance of strong demand. Now more than ever before it’s critically important to improve your ability to measure and improve your marketing ROI, and your credibility in explaining it...

While data and skills are critically important components of measurement success, there is no single obstacle more formidable than lack of credibility...

How do we measure the impact of our investments in brand development on the bottom line? If you're really looking for an answer, here goes...