In the latest installment of our Meeting of the Minds webcast series, Professor Paul Farris offered an update on the new 2nd edition of 50+ Metrics Every Marketer Should Master ...
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In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...
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In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...
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Why is it that "do more with less" seems to bring out the very best in some companies, while others find it a struggle against a downward spiral?
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Reflections on last year's planning cycle and thoughts on how to do better this year
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If you're looking to build a credible, financially sound business case for your marketing investments, this webcast offers step by step instruction that will not only impress both the CFO and CEO, but will build credibility for you and the overall role of marketing.
Read MoreAs we approach the 2010 planning season, it's time to take a few moments and reflect on the horrors of last year's planning cycle, making some commitments on how I can do it better this year...
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Here's how to build a credible, financially sound business case for your marketing investments...
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New thinking on how to cut smarter when you're forced to cut.
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Be sure you don't cut any of these marketing lifelines for competing effectively.
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