In the latest installment of our Meeting of the Minds webcast series, Professor Paul Farris offered an update on the new 2nd edition of 50+ Metrics Every Marketer Should Master ...
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In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...
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In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...
Read MoreHow will you answer these five questions as we approach the 2010 (and even 2011) planning cycle?
Read MoreMarketingNPV announces a valuable webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments.
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While mix models are well established, there are limitations to these tools that tend to be ignored. Now is the time for a closer look...
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Why is it that "do more with less" seems to bring out the very best in some companies, while others find it a struggle against a downward spiral?
Read MoreMarketingNPV, in partnership with the American Marketing Association, announces a new two-day workshop series "Doing More With Less: 5 Keys to Improving Marketing Payback," designed to help marketers develop the strategies needed to get the most out of their marketing budget.
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