Think the same process used in times of great continuity will still work now? Better take a closer look...
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Discussions with CMOs and CFOs seem to confirm that the most common methods of determining marketing spending levels are still based on how much was spent previously and average industry spending. CMO thoughts are once again turning to these metrics as they consider the prospect of spending increases...
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As 2012 planning season approaches, work your way down this checklist to increase the probability that you'll get the resources you need to help move your marketing initiatives along...
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More than ever before, the approval of any significant marketing initiative is dependent upon a compelling business case. A good one is meant to function as a logical framework for the organization of all of the benefit and cost information about a given project or investment...
Read MoreAs 2012 planning season approaches, work your way down this checklist to incresae the probability that you'll get the resources you need to help move your marketing initiatives along...
Read More
Discussions with CMOs and CFOs seem to confirm that the most common methods of determining marketing spending levels are still based on how much was spent previously and average industry spending. CMO thoughts are once again turning to these metrics as they consider the prospect of spending increases...
Read More
Many marketing efforts are designed for long-term impact; advertisements build brand as well as a customer base and, in turn, market share...
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In the latest installment of our Meeting of the Minds webcast series, Professor Paul Farris offered an update on the new 2nd edition of 50+ Metrics Every Marketer Should Master ...
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