A new study from MSI proves customer satisfaction is severely underrated in its measurable economic return.
Read MoreThere is an increasing buzz around using the concept of "customer equity" as the ultimate yardstick of marketing effectiveness and efficiency. A new study published in the Journal of Marketing is a must read for CMOs looking for new ways to quantify their investments.
Read MoreSome valuable tips for establishing a framework in which insight into the value of branding investments can guide the type and level of brand marketing.
Read MoreAlthough it's hard to use the words "simple" and "brand scorecard" in the same sentence without trivializing the complexities of brand asset management, here's a sample that may help you frame your needs in measuring brand attribute drivers.
Read MoreWe picked the brain of Kevin Lane Keller — one of today’s top brand management thought leaders — on some of the issues that surround the struggle to link branding investments to financial value creation.
We try to untangle the fact from fiction about word-of-mouth (WOM) marketing and offer a prescription for WOM measurement.
Read MoreReputation indexes, media content analysis, and reputation mix models are all often used for measuring reputation progression. We break down the characteristics of each for you.
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The business solutions giant successfully delivers bottom-line results by employing a multi-pronged global reputation management strategy.
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Can you measure "return on reputation"? We walk you through the key steps to measuring the value of reputation initiatives, from the tools you'll need to the questions you should ask.
Read MoreEngagement has been tagged the exciting "new" way to measure advertising effectiveness -- but be careful not to take it at face value. We'll show you how to recognize the true value of engagement as a process, not just a "stage."
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