Professor Kevin Lane Keller will outline the dimensions of brand resonance and provide guidelines and examples as to how marketers can design marketing programs and activities to best achieve it...
Read More
When saving money becomes the goal instead of a guideline, something big always suffers... usually the brand...
Read More
Professor Kevin Lane Keller outlined the dimensions of brand resonance and provided guidelines and examples as to how marketers can design marketing programs and activities to best achieve it...
Read MoreWhen saving money becomes the goal instead of a guideline, something big always suffers... usually the brand...
Read MoreReflections on a recent conversation with Eric Schmidt, CEO of Google, about the company's online and offline advertising models.
Read MoreMarketingNPV announces a valuable webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments.
Read MoreSome insight behind the methodology for brand valuation and accounting for the variations in rankings and ratings.
Read More
The world's largest spirits manufacturer offers guiding principles for measuring global brand portfolios
Read More
Topics to make CFO/CMO interactions more productive
Read MoreThe author of this MSI paper proposes a new approach for measuring “financial brand equity” – one that is consistent with the FASB (Financial Accounting Standards Board) guidelines for treatment of intangible assets.
Read MoreMore MarketingNPV
Contact MarketingNPV
Need help? MarketingNPV can help you find a solution.
MarketingNPV Journal
The MarketingNPV Journal is a great resource to stay up to date in the world of Marketing Measurement.
Subscribe via RSS
Subscribe to the MarketingNPV RSS feed and receive new content as it's published.
Solution Center
Find resources to help you tackle the most pressing questions of the day.