Brand resonance is the connection that develops between a brand and its customer and is considered a significant driver of brand equity. Find out how to use it to strengthen the bonds between a brand and consumer to lead to value-creating outcomes…
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Find out how First Tennessee Bank refocused their measurement efforts to grow the bottom-line by investing in proven, profitable, top-line opportunities.
Read MoreIn this latest installment of the Meeting of the Minds webcast series, Rob Malcolm shared with us the steps he took to build and integrate a brand measurement platform at Diageo, giving insight into what worked and more importantly, what didn’t...
Read MoreIn the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
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In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
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Professor Kevin Lane Keller will outline the dimensions of brand resonance and provide guidelines and examples as to how marketers can design marketing programs and activities to best achieve it...
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When saving money becomes the goal instead of a guideline, something big always suffers... usually the brand...
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Professor Kevin Lane Keller outlined the dimensions of brand resonance and provided guidelines and examples as to how marketers can design marketing programs and activities to best achieve it...
Read MoreWhen saving money becomes the goal instead of a guideline, something big always suffers... usually the brand...
Read MoreReflections on a recent conversation with Eric Schmidt, CEO of Google, about the company's online and offline advertising models.
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