Updating the "Ladder of Insight" that was published several years ago to reflect some observations on levels of measurement sophistication with respect to digital/social attribution...

Read More

tags:

Featured

categories:

Web/Social Metrics

Marketing Mix Models may face criticism in the face of more advanced alternatives, but are still effective methods that are well-grasped and should be included as one tool in a much broader marketing measurement toolkit.

Read More

Traditional media can often be the "rock in the pond of social media". Toss your rock confidently into the pond of social media and expect to see waves of profitable opportunity arrive on your shore

Read More

categories:

Web/Social Metrics

Will restricting our analysis to just our own realm of responsibility diminish our credibility - making us the drunk searching only in the light under the lamp post?...

Read More

categories:

Web/Social Metrics

As 2012 planning season approaches, work your way down this checklist to incresae the probability that you'll get the resources you need to help move your marketing initiatives along...

Read More

Success is the sum of all your experince finding insights, transforming them into action, and trying to create more value than the resources you consume in the process...

Read More

When it comes to tracking and measuring the value of investments we make in enhancing reputation, it seems surveys of investor and analyst attitudes are all that make it onto our Marketing Dashboard. So how do you measure the payback on your next investment in enhancing reputation?...

Read More

categories:

Brand Measurement

It’s clear that the media world has evolved. Here are a few predictions for some significant new elements and important evolutions in social media metrics in 2011...

Read More

In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....

Read More

Too many metrics drown out even the best Elfin magic...

Read More

More MarketingNPV

Contact MarketingNPV

Need help? MarketingNPV can help you find a solution.

MarketingNPV Journal

The MarketingNPV Journal is a great resource to stay up to date in the world of Marketing Measurement.

Subscribe via RSS

Subscribe to the MarketingNPV RSS feed and receive new content as it's published.

Solution Center

Find resources to help you tackle the most pressing questions of the day.