Dave Reibstein | MarketingNPV

Why Does Marketing Have be so Damn Hard?

Why is it so difficult to make marketing work consistently and reliably? Might it be because marketing involves integrating the left and right brains, and that marketers tend to be more right brain than left? Read on for tools to help us overcome our fundamental limitations...

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Tools & Techniques

Question of the Week: How do you determine what the right metrics are to give real insight into marketing performance?

Dear Dave,

We’re having some difficulties getting our marketing measurement process nailed down. There is enthusiasm across both our marketing and finance teams for getting to the right set of metrics, but a bit of a battle forming between two camps on which metrics we should be focusing on....

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Forecasting & Planning

Metrics & Dashboards

Question of the Week: How do I convince my CFO to increase marketing spend during the economic recovery?

Dear Dave, I have a feeling that there will be a growth opportunity for my company and that we should be increasing our marketing spend. Trouble is, my CFO is particularly cautious...

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Customer Value/Experience

Forecasting & Planning

Question of the Week: Would my company benefit from a marketing mix model?

Dear Dave, Lately I’ve been thinking that my company might benefit from a marketing mix model to help us understand the relative value of our advertising vs. our field marketing programs vs...

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Question of the Week: How can I tell if my company would be better served by adopting a different set of metrics to assure profitability?

Dear Dave, My company manufactures and sells a high-tech product to hospitals and healthcare providers. We have a direct sales force that is responsible for 90% of our volume...

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romi

categories:

Metrics & Dashboards

Why Does Marketing Have be so Damn Hard?

Question of the Week: How do you determine what the right metrics are to give real insight into marketing performance?

Question of the Week: How do I convince my CFO to increase marketing spend during the economic recovery?

Question of the Week: Would my company benefit from a marketing mix model?

Question of the Week: How can I tell if my company would be better served by adopting a different set of metrics to assure profitability?

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