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We’ve compiled hundreds of articles, case studies, tools and solutions all designed to help you meet your marketing measurement challenges.
June 2, 2011
Case Study: How an Emphasis on Profits Helped First Tennessee Bank Improve its Marketing Metrics
Find out how First Tennessee Bank refocused their measurement efforts to grow the bottom-line by investing in proven, profitable, top-line opportunities.
Read MoreNovember 20, 2008
Palo Alto Software Updates Marketing Savvy with Multivariable Testing
See how the software developer revved up sales with some enlightened testing to optimize response. An MNPV case study.
Read MoreNovember 11, 2008
When Marketing Drags Down Earnings - A Case Study in Failed Expectation Management
An example of how clarity and alignment among all members of the C-Suite is critical for success.
Read MoreJanuary 21, 2008
Anatomy of a Dashboard Failure (and Pending Resurrection)
The true story of one company’s marketing dashboard project, which from the start seemed destined to collapse under the weight of dirty data, a decentralized structure, and a marketing culture more accustomed to “gut” marketing than accountability.
Read MoreSeptember 16, 2007
Price Verification System Adds $12MM Profit in First Year
For Armstrong World Industries, a $5MM investment in a global pricing validation system generated huge returns.
Read MoreJune 25, 2007
Bridging Islands of Facts in an Ocean of Uncertainty
While some great strides have been made in the realm of marketing measurement, many marketers still feel like they're drowning in a sea of uncertainty about what they should measure — not just what they can. We checked in with a half-dozen senior marketers from different industry segments to see how well their marketing measurement and dashboard capabilities were evolving.
Read MoreJune 27, 2006
FedEx's Reputation: Its Bottom Line Absolutely Positively Depends on It
The business solutions giant successfully delivers bottom-line results by employing a multi-pronged global reputation management strategy.
Read MoreMarch 30, 2006
Timken Rolls Out a Marketing Dashboard for Industrial Bearing Group
Find out how The Timken Company is using a marketing dashboard to meet their B2B marketing measurement challenges.
Read MoreMarch 30, 2006
Building Actionable Performance Dashboards
The Marketing Leadership Council releases its latest research into best practices in the development of marketing dashboards. Get an exclusive look here.
Read MoreOctober 7, 2005
Using Product Marketing Techniques to Advance the Corporate Brand
See how Eli Lilly measured the impact its corporate branding initiative had on its reputation with customers, employees, partners, and managed-care directors.
Read MoreMore MarketingNPV
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