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Metrics & Dashboards
If there’s one single source of information on marketing metrics and dashboards, this is it. Advice on how to choose the right metrics, organize and deploy a dashboard, work with IT, is all at your fingertips.
June 2, 2011
Case Study: How an Emphasis on Profits Helped First Tennessee Bank Improve its Marketing Metrics
Find out how First Tennessee Bank refocused their measurement efforts to grow the bottom-line by investing in proven, profitable, top-line opportunities.
Read MoreNovember 20, 2008
Palo Alto Software Updates Marketing Savvy with Multivariable Testing
See how the software developer revved up sales with some enlightened testing to optimize response. An MNPV case study.
Read MoreNovember 11, 2008
When Marketing Drags Down Earnings - A Case Study in Failed Expectation Management
An example of how clarity and alignment among all members of the C-Suite is critical for success.
Read MoreSeptember 16, 2007
Price Verification System Adds $12MM Profit in First Year
For Armstrong World Industries, a $5MM investment in a global pricing validation system generated huge returns.
Read MoreJune 25, 2007
Bridging Islands of Facts in an Ocean of Uncertainty
While some great strides have been made in the realm of marketing measurement, many marketers still feel like they're drowning in a sea of uncertainty about what they should measure — not just what they can. We checked in with a half-dozen senior marketers from different industry segments to see how well their marketing measurement and dashboard capabilities were evolving.
Read MoreJune 27, 2006
FedEx's Reputation: Its Bottom Line Absolutely Positively Depends on It
The business solutions giant successfully delivers bottom-line results by employing a multi-pronged global reputation management strategy.
Read MoreMarch 30, 2006
Timken Rolls Out a Marketing Dashboard for Industrial Bearing Group
Find out how The Timken Company is using a marketing dashboard to meet their B2B marketing measurement challenges.
Read MoreMarch 30, 2006
Building Actionable Performance Dashboards
The Marketing Leadership Council releases its latest research into best practices in the development of marketing dashboards. Get an exclusive look here.
Read MoreJanuary 17, 2005
Creating Measurement Discipline in Retail Marketing
Learn how Office Depot increased sales and decreased costs by shifting the organizational structure and employing sound measurement to support its complex business model. An MNPV case study.
Read MoreOctober 4, 2004
Hilton Drives Premium Marketing Performance from Balanced Scorecard
Get an inside look at how the hotel giant employed a balanced scorecard to help drive profits, pricing, and brand equity.
Read MoreMore MarketingNPV
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