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Forecasting & Planning
Most marketers are insecure about their ability to forecast accurately. Here are a few terrific resources to help you step-by-step through the process and build credible forecasts that engender serious respect.
November 11, 2008
When Marketing Drags Down Earnings - A Case Study in Failed Expectation Management
An example of how clarity and alignment among all members of the C-Suite is critical for success.
Read MoreJune 4, 2005
IBM Finds Multiple Uses for Marketing Knowledge Bases
How do you gather up all the marketing knowledge in a single repository in a giant corporation? Learn how IBM attacked the problem with multiple solutions for multiple purposes across several user groups.
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