Topics

Web/Social Metrics

This isn’t the place to learn about every possible web metric, but it is exactly the place to discover how to integrate your online and offline measurement activity.

January 21, 2008

Anatomy of a Dashboard Failure (and Pending Resurrection)

The true story of one company’s marketing dashboard project, which from the start seemed destined to collapse under the weight of dirty data, a decentralized structure, and a marketing culture more accustomed to “gut” marketing than accountability.