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Brand Measurement
Tracking brand awareness and attributes isn’t enough anymore. You need to know what your brand levers are and how effectively you’re employing them.
June 2, 2011
Case Study: How an Emphasis on Profits Helped First Tennessee Bank Improve its Marketing Metrics
Find out how First Tennessee Bank refocused their measurement efforts to grow the bottom-line by investing in proven, profitable, top-line opportunities.
Read MoreOctober 7, 2005
Using Product Marketing Techniques to Advance the Corporate Brand
See how Eli Lilly measured the impact its corporate branding initiative had on its reputation with customers, employees, partners, and managed-care directors.
Read MoreOctober 4, 2004
Hilton Drives Premium Marketing Performance from Balanced Scorecard
Get an inside look at how the hotel giant employed a balanced scorecard to help drive profits, pricing, and brand equity.
Read MoreFebruary 11, 2004
Diageo's Dogs and Stars
Learn how one of the world's biggest beverage marketers builds trust with the Board using a few simple marketing scorecards.
Read MoreMore MarketingNPV
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