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Analytics & Modeling
From modeling to simulations, analytical competency is a foundation for insight into your marketing effectiveness. Sound analytics often help reframe the problem and reveal possible solutions.
November 20, 2008
Palo Alto Software Updates Marketing Savvy with Multivariable Testing
See how the software developer revved up sales with some enlightened testing to optimize response. An MNPV case study.
Read MoreSeptember 16, 2007
Price Verification System Adds $12MM Profit in First Year
For Armstrong World Industries, a $5MM investment in a global pricing validation system generated huge returns.
Read MoreJanuary 17, 2005
Creating Measurement Discipline in Retail Marketing
Learn how Office Depot increased sales and decreased costs by shifting the organizational structure and employing sound measurement to support its complex business model. An MNPV case study.
Read MoreJuly 6, 2004
Process Mapping Cuts Costs, Increases Throughput by 30%
See how HSBC used creative measurement approaches to decrease costs and increase efficiencies.
Read MoreJuly 6, 2004
Using Multivariable Testing to Find Hidden "Solutions"
Learn how a top retailer rebounded from a serious sales slump by employing multivariable testing (MVT).
Read MoreMay 10, 2004
ServiceMaster: Voice of the Customer Says "It's OK to Increase Prices"
When ServiceMaster looked at price elasticity, they found much more of it in their sales force than in their customer base. This Six Sigma case shows how they diagnosed and fixed the problem.
Read MoreNovember 6, 2003
Even the Crabs Can Get You
In September 2003, Red Lobster ran a promotion that backfired and lost millions. This case study discusses how the plan, likely based on assumptions and averages, did not pay enough attention to the serious damage that could (and did) happen at the edges of probability. It also suggests how the disaster could easily have been avoided.
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