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We’ve compiled hundreds of articles, case studies, tools and solutions all designed to help you meet your marketing measurement challenges.
Blog Posts
August 23, 2010
Achieving Simplicity in Measurement
Exploring complexities in the approaches to measuring the payback on marketing, and managing some resolution strategies for those specific complexities...
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August 10, 2010
Dashboards - Huge Value or Big Expense?
Exploring the reasons why there are far fewer comprehensive dashboards in use by Global 1000 companies than thought. Is the view worth the climb?
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July 27, 2010
Metrics That Help Catch Lightning in a Bottle
What do these great marketing breakthroughs have in common?
• MasterCard “priceless”
• Energizer bunny
• “Got Milk?”
• Absolut ________
June 22, 2010
Twitter Metrics? Why Bother?
There's plenty of buzz about how to measure Twitter, but the right question is "SHOULD we measure the value of the tweets we're producing every day?" For the majority of companies out there, probably not...
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June 8, 2010
How to Get the Budget You Need
As 2011 planning season approaches, here are a few things you can do to increase the probability that you’ll get the resources you need for marketing to help drive the business goals. Before you go in with your request, work your way down this checklist:
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May 24, 2010
Ten Specific Ways Brand Investments Pay Back
How do we measure the impact of our investments in brand development on the bottom line? If you're really looking for an answer, here goes...
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May 7, 2010
Newsflash: Biz Media Again Fooled by Bogus Research
It’s difficult to produce a survey that provides real insight and meaningful information. That’s why real research costs real money. Confusing PR for real research slowly poisons the well for all of us in the marketing community...
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April 27, 2010
Measurement's Exponential Curve
Will the technology of the future change the tools, methods and techniques we use today in market research?
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April 13, 2010
Memo From The CFO: The Best Response
Two weeks ago, readers were invited to comment on how to respond to a disguised email from the CFO of a Global 1000 company to the CMO of that company, raising questions about the effectiveness of marketing. The best response is posted...
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March 30, 2010
Memo from CFO: Ad Metrics Not Good Enough
A sanitized version of an actual email from a CFO to a CMO in a global 1000 company on the effectiveness of marketing...
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