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We’ve compiled hundreds of articles, case studies, tools and solutions all designed to help you meet your marketing measurement challenges.

Blog Posts

August 1, 2011

Where Are You on the Digital Ladder of Insight?

Updating the "Ladder of Insight" that was published several years ago to reflect some observations on levels of measurement sophistication with respect to digital/social attribution...

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May 24, 2011

Marketing Mix Model Masochist

Marketing Mix Models may face criticism in the face of more advanced alternatives, but are still effective methods that are well-grasped and should be included as one tool in a much broader marketing measurement toolkit.

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April 26, 2011

The Rock in the Pond

Traditional media can often be the "rock in the pond of social media". Toss your rock confidently into the pond of social media and expect to see waves of profitable opportunity arrive on your shore

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March 14, 2011

Drunk Thinking

Will restricting our analysis to just our own realm of responsibility diminish our credibility - making us the drunk searching only in the light under the lamp post?...

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March 10, 2011

How to Get the Budget You Need

As 2012 planning season approaches, work your way down this checklist to incresae the probability that you'll get the resources you need to help move your marketing initiatives along...

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February 15, 2011

A Simple Formula for Success

Success is the sum of all your experince finding insights, transforming them into action, and trying to create more value than the resources you consume in the process...

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February 1, 2011

Measuring Corporate Reputation Without Putting your Head on the Chopping Block

When it comes to tracking and measuring the value of investments we make in enhancing reputation, it seems surveys of investor and analyst attitudes are all that make it onto our Marketing Dashboard. So how do you measure the payback on your next investment in enhancing reputation?...

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January 19, 2011

Why Does Marketing Have be so Damn Hard?

Why is it so difficult to make marketing work consistently and reliably? Might it be because marketing involves integrating the left and right brains, and that marketers tend to be more right brain than left? Read on for tools to help us overcome our fundamental limitations...

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January 4, 2011

Predictions for Social Media Metrics: 2011

It’s clear that the media world has evolved. Here are a few predictions for some significant new elements and important evolutions in social media metrics in 2011...

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January 3, 2011

Meeting of the Minds: Measuring & Improving the Value of Social Media (archived webcast)

In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....

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