Topics
Welcome to the Knowledge Base
We’ve compiled hundreds of articles, case studies, tools and solutions all designed to help you meet your marketing measurement challenges.
Blog Posts
August 1, 2011
Where Are You on the Digital Ladder of Insight?
Updating the "Ladder of Insight" that was published several years ago to reflect some observations on levels of measurement sophistication with respect to digital/social attribution...
Read More
May 24, 2011
Marketing Mix Model Masochist
Marketing Mix Models may face criticism in the face of more advanced alternatives, but are still effective methods that are well-grasped and should be included as one tool in a much broader marketing measurement toolkit.
Read More
April 26, 2011
The Rock in the Pond
Traditional media can often be the "rock in the pond of social media". Toss your rock confidently into the pond of social media and expect to see waves of profitable opportunity arrive on your shore
Read More
March 14, 2011
Drunk Thinking
Will restricting our analysis to just our own realm of responsibility diminish our credibility - making us the drunk searching only in the light under the lamp post?...
Read More
March 10, 2011
How to Get the Budget You Need
As 2012 planning season approaches, work your way down this checklist to incresae the probability that you'll get the resources you need to help move your marketing initiatives along...
Read More
February 15, 2011
A Simple Formula for Success
Success is the sum of all your experince finding insights, transforming them into action, and trying to create more value than the resources you consume in the process...
Read More
February 1, 2011
Measuring Corporate Reputation Without Putting your Head on the Chopping Block
When it comes to tracking and measuring the value of investments we make in enhancing reputation, it seems surveys of investor and analyst attitudes are all that make it onto our Marketing Dashboard. So how do you measure the payback on your next investment in enhancing reputation?...
Read More
January 19, 2011
Why Does Marketing Have be so Damn Hard?
Why is it so difficult to make marketing work consistently and reliably? Might it be because marketing involves integrating the left and right brains, and that marketers tend to be more right brain than left? Read on for tools to help us overcome our fundamental limitations...
Read More
January 4, 2011
Predictions for Social Media Metrics: 2011
It’s clear that the media world has evolved. Here are a few predictions for some significant new elements and important evolutions in social media metrics in 2011...
Read More
January 3, 2011
Meeting of the Minds: Measuring & Improving the Value of Social Media (archived webcast)
In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
Read More
More MarketingNPV
Contact MarketingNPV
Need help? MarketingNPV can help you find a solution.
MarketingNPV Journal
The MarketingNPV Journal is a great resource to stay up to date in the world of Marketing Measurement.
Subscribe via RSS
Subscribe to the MarketingNPV RSS feed and receive new content as it's published.
Solution Center
Find resources to help you tackle the most pressing questions of the day.