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We’ve compiled hundreds of articles, case studies, tools and solutions all designed to help you meet your marketing measurement challenges.
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March 4, 2010
Prescription for Premature Delegation
When responsibility for selecting critical marketing metrics gets delegated by the CMO to one of his or her direct reports, it sets of a series of unfortunate events...
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February 16, 2010
Lose the Marketing Love Handles Without Lifting a Finger
In this age of technology, can ROI software substitute for diligent, disciplined work when it comes to measuring the payback on marketing?
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January 19, 2010
The Cost of NOT Branding
When saving money becomes the goal instead of a guideline, something big always suffers... usually the brand...
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January 19, 2010
Question of the Week: How do I convince my CFO to increase marketing spend during the economic recovery?
January 5, 2010
Forecast for 2010: Better Forecasting
How to make sure your forecasts are smart, relevant and even accurate as the turn of the year (and decade) make forecasting an irresistible temptation...
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January 4, 2010
Question of the Week: Would my company benefit from a marketing mix model?
December 22, 2009
Measuring What Matters Most
Since there are so many things to measure, marketers need to find a way to isolate the most critical metrics and direct all measurement efforts to the things that really matter...
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December 14, 2009
Question of the Week: How can I tell if my company would be better served by adopting a different set of metrics to assure profitability?
December 8, 2009
Making the "Best" Business Case for Marketing Investments
There are several objectives which must all be achieved with every business case. In the end, it takes more than just financial attractiveness for a successful business case.
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