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Tools & Techniques
Here is a selection of some of the more simple tools we’ve found for answering some particularly thorny questions.
Blog Posts
July 28, 2009
Are Fat People Lazy?
We discuss a key premise to successfully measuring marketing...something to consider BEFORE the measurement work actually starts.
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June 30, 2009
The Ultimate Payback on "Enterprise" Marketing
I recently saw a terrific presentation from Enterprise Car Rental where they outlined a fairly comprehensive approach to measuring the payback on their marketing investments"...
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January 12, 2009
Gaining More Than "Experience" from Measurement
I recently did some in-depth interviews with CMOs from 6 multi-billion dollar companies which revealed these key measurement challenges and obstacles still looming large in 2009:
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