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Metrics & Dashboards
If there’s one single source of information on marketing metrics and dashboards, this is it. Advice on how to choose the right metrics, organize and deploy a dashboard, work with IT, is all at your fingertips.
Blog Posts
January 4, 2011
Predictions for Social Media Metrics: 2011
It’s clear that the media world has evolved. Here are a few predictions for some significant new elements and important evolutions in social media metrics in 2011...
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December 14, 2010
Elves Dashboard; Santa Suffers
Too many metrics drown out even the best Elfin magic...
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October 20, 2010
Metrics for your "Special Purpose"
Question: What do Steve Martin in "The Jerk", "finding a special purpose" and the ANA’s Masters of Marketing have in common? Read on for the answer...
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August 10, 2010
Dashboards - Huge Value or Big Expense?
Exploring the reasons why there are far fewer comprehensive dashboards in use by Global 1000 companies than thought. Is the view worth the climb?
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July 27, 2010
Metrics That Help Catch Lightning in a Bottle
What do these great marketing breakthroughs have in common?
• MasterCard “priceless”
• Energizer bunny
• “Got Milk?”
• Absolut ________
March 30, 2010
Memo from CFO: Ad Metrics Not Good Enough
A sanitized version of an actual email from a CFO to a CMO in a global 1000 company on the effectiveness of marketing...
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March 23, 2010
Question of the Week: How do you determine what the right metrics are to give real insight into marketing performance?
Dear Dave,
We’re having some difficulties getting our marketing measurement process nailed down. There is enthusiasm across both our marketing and finance teams for getting to the right set of metrics, but a bit of a battle forming between two camps on which metrics we should be focusing on....
December 22, 2009
Measuring What Matters Most
Since there are so many things to measure, marketers need to find a way to isolate the most critical metrics and direct all measurement efforts to the things that really matter...
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December 14, 2009
Question of the Week: How can I tell if my company would be better served by adopting a different set of metrics to assure profitability?
October 13, 2009
The Lighter Side of Metrics Today
A bit of humor in the face of today's business environment - new metrics and measurement tools we've recently heard about.
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