Topics
Web/Social Metrics
This isn’t the place to learn about every possible web metric, but it is exactly the place to discover how to integrate your online and offline measurement activity.
Blog Posts
August 1, 2011
Where Are You on the Digital Ladder of Insight?
Updating the "Ladder of Insight" that was published several years ago to reflect some observations on levels of measurement sophistication with respect to digital/social attribution...
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April 26, 2011
The Rock in the Pond
Traditional media can often be the "rock in the pond of social media". Toss your rock confidently into the pond of social media and expect to see waves of profitable opportunity arrive on your shore
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March 14, 2011
Drunk Thinking
Will restricting our analysis to just our own realm of responsibility diminish our credibility - making us the drunk searching only in the light under the lamp post?...
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January 3, 2011
Meeting of the Minds: Measuring & Improving the Value of Social Media (archived webcast)
In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
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June 22, 2010
Twitter Metrics? Why Bother?
There's plenty of buzz about how to measure Twitter, but the right question is "SHOULD we measure the value of the tweets we're producing every day?" For the majority of companies out there, probably not...
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March 17, 2010
What 300 Years of Science Teaches Us About WOM Metrics
History is full of examples of how scientists were seduced by lots of data and wound up wandering down the wrong path for decades. How does this knowledge help us today with marketing measurement?
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June 19, 2009
Twittering Away Time and Money
What do you hope to gain through the use of social media?
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January 29, 2009
Death of the Influentials?
In the flat world of web communication networks, is the old marketing strategy of seeking out influential opinion-leaders really dead?
December 21, 2008
Trading GRPs for Clicks?
Television networks are making their prime-time programming available in full-form via their websites. And not just the latest episodes of “Desperate Housewives”. CBS and ABC have both announced that they are now streaming from deep inside their programming vaults, bring back favorites like “The Love Boat” and “Twin Peaks”.
November 5, 2007
Google to Dominate Dashboards?
Having conquered the worlds of web search and analytics, is Google about to corner the market on marketing dashboards?
Hardly.
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