Lynne Whitman is senior director of client solutions at MarketingNPV where she leads marketing effectiveness engagements. Her work includes measurement capability assessment and development, marketing portfolio and risk management. In addition to marketing effectiveness expertise, Lynne brings to bear her experience with business processes, organizational skills and structure to further develop marketing capabilities and analytical solutions.

A seasoned management consultant and business leader, Lynne marries her marketing, strategy and operations experience with her passion for building and growing businesses. Lynne’s prior consulting experience includes leadership roles with CSC Index, Prophet and Zyman Marketing Group. Additionally, Lynne served as Director, Strategic Planning for Vlasic Foods International where she led the internal consulting group for all business divisions and the corporate center. 

Lynne’s consulting work has included business and marketing strategy, product development, growth strategy, brand management , operational effectiveness and resource optimization, with clients in the consumer packaged goods, foodservice, retail, restaurants, energy, oil and gas, chemicals, medical devices, pharmaceutical, financial services and professional services industries. Additionally, Lynne has developed and delivered a wide range of intellectual capital and executive communications.

Lynne has a B.S in Civil Engineering from Columbia University an MBA from the University of Chicago.