Jolanda Lamboo is senior director of client solutions at MarketingNPV, working with clients to improve their marketing effectiveness and insight in the payback of their marketing investments. Jolanda has over 12 years of marketing experience in developing and implementing marketing strategies, over a broad range of marketing subject areas. She has proven her value for customers in implementing lead generation programs, building CRM strategies, optimizing channel mix, brand positioning and marketing efficiency.

Jolanda successfully applies her expertise across different industries as well as across borders. She is a Dutch native living in Brooklyn and loves the cultural diversity of working abroad. She has a Masters in Business Economics from Maastricht University in the Netherlands.