Cheridy Bell is a partner at MarketingNPV. In this role, Cheridy draws on her aptitude for problem-solving, coupled with a firm business foundation and specialized education to deliver solutions to technical topics like metric design, resource allocation and predictive modeling to clients in their language. Cheridy focuses on the need for change management and provides clients with solutions that enable them to further the evolution of marketing measurement.

With more than 20 years of experience, both client and supplier side, Cheridy has spearheaded analytical initiatives and led client projects focused on marketing measurement in executive roles for some of the country’s top companies including: Bank One (formerly First USA), Frequency Marketing, Inc., American General Finance, ExxonMobil, Sprint PCS and Kimberly Clark.

Cheridy holds a B.S. in Applied Mathematics from the University of Central Florida and a M.S. in Mathematical Sciences from Clemson University. She has continued her education through participation in Wharton’s Executive Education program, SAS Institute training, and has presented industry solutions at AMA workshops.