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Event and trade show measurement, six sigma and marketing – other topics that still matter when you’re measuring the performance of your marketing efforts.
Articles
September 10, 2011
Send THIS to Your CFO (Anonymously)
By changing your approach, you can generate productive engagement rather than defensive deflection when finance and marketing interact...
Read MoreFebruary 10, 2011
MarketShare Acquires MarketingNPV
MarketShare, the marketing analytics industry leader, has agreed to acquire MarketingNPV, one of the best-known providers of innovative measurement solutions and tools. The combination creates unprecedented end-to-end marketing measurement and predictive analytics solutions...
Read MoreJune 2, 2010
Measuring Engagement – A Presentation to BMA Annual Conference
Pat LaPointe’s presentation from the BMA Annual Conference presenting three frameworks for measuring engagement...
Read MoreJanuary 20, 2009
Making Marketing Recession Proof: A Conversation with Pat LaPointe
In an economic downturn, everything’s under the microscope. Even if you can’t preserve your short-term budget, we’ll show you how to overcome obstacles to defend (and enhance) the strategic role of marketing.
Read MoreNovember 23, 2008
Your Carbon Footprint
How green are your metrics? Learn how to determine your carbon footprint.
Read MoreNovember 23, 2008
KPI and Sustainability Resources
A complete list of resources to help you develop your KPIs and your sustainability report.
Read MoreNovember 22, 2008
Word-of-Mouth Metrics Glossary
A glossary of terms for Word-of-Mouth marketing metrics.
Read MoreJanuary 29, 2008
The Old New Thing
Peter Drucker was right: It's still all about marketing and innovation.
January 21, 2008
How Can You (Re)build Trust in Research as a Measurement Tool?
In many companies, research appears to be suffering from a credibility crisis. CMOs may want to think about redirecting their research capabilities more strategically to improve their contributions to marketing effectiveness measurement.
Read MoreSeptember 24, 2007
A Memo from Your Last Dollar Spent
September 16, 2007
Nielsen Could Hit Home Run with New Service Measuring Sports Sponsorships
Find out why buyers and sellers of sports advertising alike are cheering for a new service that measures sponsor-placed media seen on televised sporting events.
Read MoreMarch 30, 2006
Measuring Trade Show and Event Marketing
Discover tools for measuring trade show and event marketing effectiveness, as well as techniques for measuring results metrics.
Read MoreMay 10, 2004
Making Six Sigma Work FOR Marketing: 2 Good Places to Start
Companies that have fully integrated Six Sigma into their regular marketing-decision processes report having great success in several areas.
Read MoreMay 10, 2004
Making Six Sigma Work IN Marketing: 7 Things the Black Belt Can Do
According to marketers who are admitted reluctant converts to Six Sigma, there are a few things the Black Belts can do to ensure a faster adoption curve and achieve better results within marketing.
Read MoreMay 10, 2004
Overview of Six Sigma
In its simplest definition, Six Sigma is an approach to identify and eliminate defects so products and services better meet customer requirements.
Read MoreMay 10, 2004
Six Sigma and Marketing: Mind the Gap
How can you take better advantage of what Six Sigma has to offer to help measure and improve marketing effectiveness?
Read MoreMore MarketingNPV
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