Tools & Techniques

In this installment of our Meeting of the Minds webcast series, Professor Dominique (Mike) Hanssens will provide us with a one-hour overview of how marketing drives company performance....

In the latest installment of our Meeting of the Minds webcast series, Professor John Roberts shared his learnings on establishing appropriate marketing benchmarks...

Sound like a scene from the latest sci-fi thriller? The future is here with this new scientific method now helping marketers move beyond the traditional focus group.

Decisions based on averages are, on average, wrong. See some of the most common mathematical traps and how the brain wants to keep making them.

Summary and insight into the latest trends and issues relating to media measurement from the Advertising Research Foundation’s Audience Measurement 3.0 Conference in New York.

Despite the ready availability of better tools and processes, most companies are determining their marketing budgets in much the same way as they have for the last 20+ years. We offer 7 best budget allocation practices that can breathe life into this antiquated process.

A man with a family history of stroke goes to his doctor for regular 6 month screenings. The doctor, in addition to doing the normal blood tests and physical examination, has the man walk on a treadmill at normal speed under the watchful eye of a digital video camera, attached to a powerful computer several thousand miles away.

Stress test? Hardly. This doctor is using math to predict the risk of stroke.

Learn how to solidify your pricing strategy with customer input on the Price Sensitivity Meter (a.k.a. the van Westendorp Procedure).

We dissect the key trends predicted to shape the marketing analytics space over the next few years, and how the tools, skills, and processes will enhance efficiency and effectiveness.