Metrics & Dashboards

While web analytics have been around for the better part of two decades, at many businesses, online analytics teams remain segregated from the rest of the organization. It's time to break down the silos between digital analytics and the rest of the marketing function in order to better demonstrate the impact online and social media marketing efforts can have on the business...

In the latest installment of our Meeting of the Minds webcast series, Raj Srivastava, Provost & Deputy President of Academic Affairs at Singapore Management University will share his insights on the role of marketing in risk management...

In the latest installment of our Meeting of the Minds webcast series, Professor Don Lehmann of Columbia Business School will discuss the emergence of customer lifetime value (CLV) as a key performance metric - what it is and how to measure it...

In the latest installment of our Meeting of the Minds webcast series, Professor Paul Farris offered an update on the new 2nd edition of 50+ Metrics Every Marketer Should Master ...

While mix models are well established, there are limitations to these tools that tend to be ignored. Now is the time for a closer look...

If you can't answer "Why am I doing social marketing?"- you're wasting time & money...

Topics to make CFO/CMO interactions more productive

Although every advertising dollar spent should count, particularly in these difficult times, the agency relationship¹—and agency compensation—have, to some, seemed either a) too “qualitative,” and hence immeasurable, or b) not material enough in the overall marketing budget. However, today, nothing could be farther from the truth.

How to bridge short- and long-term payback more effectively.