Forecasting & Planning

As 2012 planning season approaches, work your way down this checklist to increase the probability that you'll get the resources you need to help move your marketing initiatives along...

Fact: Failure rates in marketing are astronomically high. Only a small fraction of new marketing initiatives succeed in achieving their intended objectives. Why is it so damn hard to make marketing work consistently?...

The early days of web analytics represents a classic case of measuring what you can instead of what you should. But now, innovative companies are figuring out how to utilize online data more strategically, turning those insights into recommendations that influence the business...

Prediction markets can help marketers better understand and act on insights. Find out how you can reap the benefits of using them and the important things you need to consider before you do…..

In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...

Don Schultz from Northwestern shares his insight into the mismatch between today's audience measurement approaches and the way media is actually consumed...

Why is it that "do more with less" seems to bring out the very best in some companies, while others find it a struggle against a downward spiral?

Reflections on last year's planning cycle and thoughts on how to do better this year