Web/Social Metrics

The early days of web analytics represents a classic case of measuring what you can instead of what you should. But now, innovative companies are figuring out how to utilize online data more strategically, turning those insights into recommendations that influence the business...

In the latest installment of our Meeting of the Minds webcast series, Pete Fader from Wharton School of Business and Jim Sterne from Web Analytics Association combine their vast knowledge of social media and take a close look at the efforts currently being used to measure it ...

The value of communicating easily and economically to individuals, groups and constituents has always been of value to organizations. But the question remains: Just how valuable is it? How does one go about measuring the outcome of engaging in social media?

If you can't answer "Why am I doing social marketing?"- you're wasting time & money...

Web site statistics provide, in the words of Jim Sterne, "the collective electrocardiogram of your prospects and customers." Here, he shows how those visitor statistics, as well as other web-enabled methods, such as instant surveys and user testing, can help enhance your understanding of your marketplace.

Social media has revolutionary potential. But it needs lots more development to mature

Engagement is rapidly gaining favor among marketers and media buyers as a critical measurement of customer value and brand strength. But how do you measure it?

The Web has generated enough tracking, testing, and merchandising tools to keep an analyst happily traipsing through data for decades. However, marketers are realizing that there's more there than meets the mouse.

Most large marketing organizations have made significant strides in the development of sophisticated methods to improve marketing measurement. Ph.D. mathematicians are commonly on staff, stewarding elaborate survey research, media-mix models, and analytical models for assessing the return from proposed initiatives.