Budgeting/Resource Allocation

In a Web 2.0 world of interest-based communities and peer-to-peer communications, it is vital for companies to understand the nature of the customer universe in which their products & services compete for attention, preference and advocacy...

As 2012 planning season approaches, work your way down this checklist to increase the probability that you'll get the resources you need to help move your marketing initiatives along...

Resource allocation processes are often very complex. This case study provides an overview of an effective solution that helped one global marketing organization align behind a SMRA framework across its entire business portfolio, working with limited data at hand...

Many marketing efforts are designed for long-term impact; advertisements build brand as well as a customer base and, in turn, market share...

In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...

Why is it that "do more with less" seems to bring out the very best in some companies, while others find it a struggle against a downward spiral?

Topics to make CFO/CMO interactions more productive

Be sure you don't cut any of these marketing lifelines for competing effectively.

Crawling around inside a few dozen large marketing and finance organizations these past months I’ve seen some evidence of five patterns of “do more with less” which seem to work best.