The MarketingNPV Academic Advisory Board is comprised of thought leaders in the area of marketing performance measurement. This influential group of experienced CEO and CMO advisors will offer expertise and insight to support our ongoing work in providing practical, credible solutions for measuring and improving the financial return from marketing investments. In addition to this advisory capacity, the advisory board will contribute their thoughts on solving measurement challenges and their ongoing related research to MarketingNPV Journal, the MarketingNPV website and in the new, webcast series, Meeting of the Minds.