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  Total objectivity - we have no conflicts of interest.

  

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  World-renowned specialists in marketing measurement.

  

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  Strong finance discipline to bridge the gap between CFO and CMO.

  

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  Recognized thought leaders in marketing performance measurement.

  

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  Credible and practical solutions
  to marketing measurement challenges.

  

Featured Work

Article

10 New Resolutions for the 2010 Planning Process

Reflections on last year's planning cycle and thoughts on how to do better this year ...

Article

Effective Ways to Measure Activities for a Global Brand Portfolio

The world's largest spirits manufacturer offers guiding principles for measuring global brand portfolios ...

Article

Searching for Better Planning Assumptions? Start with the Unknowns

A 3-step program to shore up your knowledge and make more disciplined budgeting decisions ...

I Need To...

Measure the payback on branding, reputation, or customer experience initiatives.

Integrate online and offline marketing measurement activities.

Find the right metrics for measuring marketing effectiveness and efficiency.

Find smarter ways to allocate resources by product, geography, channel, etc.

Cut the budget and be as smart about it as possible.

Build skills and process competencies within the organization.

Build a better business case for my current budget or budget recommendations.

 

Recent Posts

Blog

06.30.2009

Twittering Away Time and Money

What do you hope to gain through the use of ... Read More

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Blog

06.19.2009

The Ultimate Payback on "Enterprise" Marketing

I recently saw a terrific presentation from ... Read More

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Articles

06.16.2009

10 New Resolutions for the 2010 Planning Process

Reflections on last year's planning cycle and ... Read More

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Three Ways to Accelerate the Learning Process

So you've got some new ideas that could really create some breakout growth. Congratulations! But which one is worth betting on?

 

 

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