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Featured Work

Article

Meeting of the Minds: 50+ Metrics Every Marketer Should Master (an Update)

In the latest installment of our Meeting of the Minds webcast series, Professor Paul Farris offered an update on the new 2nd edition of 50+ Metrics Every Marketer Should Master ...

Article

How Do You Know if it's Time to Spend MORE?

If you follow this seven-metric framework to build your business case, chances are your proposal will win on the strength of your comprehensive, credible analysis...

Article

5 Ways to Better Forecasts

Even if you're still working with a No. 2 pencil and scrap paper, there's no reason you can't produce outstanding quality forecasts with more predictability and reliability than you've ever experienced before...

I Need To...

Measure the payback on branding, reputation, or customer experience initiatives.

Integrate online and offline marketing measurement activities.

Find the right metrics for measuring marketing effectiveness and efficiency.

Find smarter ways to allocate resources by product, geography, channel, etc.

Cut the budget and be as smart about it as possible.

Build skills and process competencies within the organization.

Build a better business case for my current budget or budget recommendations.

How to Achieve Brand Resonance Defined in Free Webcast

The fifth installment in the Meeting of the ... Read More

Blog

02.01.2010

How to Avoid a "Holey War" of Spending

In a relevant and timely entry from his advice ... Read More

Blog

01.19.2010

The Cost of NOT Branding

When saving money becomes the goal instead of ... Read More

Question of the Week: Is matching our competitor's marketing spend a path to success?

I’m a finance manager and I often sit in meetings where marketing comes in and shows us how low our marketing spend is compared to our competitors, and then asks for more money....